Consumer Goods and Services
Usecases
Disney enhances the search feature in online stores …
Disney uses Google's AutoML feature to improve online shopping experience for customers. The new feature includes image search and a model that improves from user search by mapping the likeness between different search terms and results. For example, find all the products that feature a likeness of Lightning McQueen and not just those where your favorite talking race car was …
MARS Marketing improved accuracy of purchase intent in …
MARS Marketing conducted a marketing research study which tracked customers' facial emotions while watching ads. This was to determine if emotional state could be used to predict likelihood to buy products, particularly more so than traditional marketing research techniques. They found that emotional state complemented research subjects' self-reported purchase intents to boost predictive power.