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Shiseido, a Japanese cosmetics company, builds more complete …
janhavi
03/01/2019
Shiseido, a Japanese cosmetics company, has been embarking on a digital transformation to centralise customer data, omni-channel marketing automation and focusing the company around the customer journey. Using Salesforce Marketing Automation Cloud and Equals 3 'Lucy", they claim to have a much better customer profiling and segmentation through artificial intelligence and NLP.