janhavi
Jan. 7, 2019
Summary:
Amplify the functionality of influencer marketing analytics platform by the integration of InData Labs social media analytics solution into influencer marketing platform.
The technologies and tools used were: Hadoop Stack (HBase, Kafka), Cloudera, Python
Problem:
The challenge was to amplify the functionality of influencer marketing platform and enable real-time social media analytics.
The major improvements that the customer wanted to make were:
- to enable real-time analytics
- to start working with a number of new social networks
- to enable influencer analytics using machine learning