Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning

Solution:

Daisy Intelligence worked with Harps to analyze years of collected transactional information to provide specific, actionable product and marketing recommendations to optimize chain-wide pricing and promotional efforts. Daisy's AI platform tracks relationship between products and thus determines product combinations to market together by offering sales or promotions. This can also be extended to decide the product assortment at the store.