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HMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learning
janhavi
Feb. 20, 2019
Summary:
Houghton Mifflin Harcourt uses machine learning to identify new sales leads and create personalised KPIs for sales associates and adjust prices and quotes in real-time from historic data.
Problem:
HMH publishes at a speed which their legacy sales tools and performance software couldn’t keep up. They needed some technology to solve this problem.
- Industry
- Media
- Function
- Sales
- Company Name
- Houghton Mifflin Harcourt (HMH)
- Vendors
- Salesforce
- AI Technologies
- Link to usecase
- link