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TMZ generates more than 6.5m video views on Facebook by auto editing video contents to suit device screens or platforms using machine learning
janhavi
Jan. 18, 2019
Summary:
TMZ uses Wibbitz's machine learning based video content creator to auto modify and create videos edited to maximise views for each platform. Videos can also be auto created from text using images, publicly available videos etc combining machine learning with manual intervention.
Problem:
"TMZ wanted to be the first to break major celebrity news stories to the public in every platform. This feat has become increasingly challenging as more platforms, screens and technologies are introduced to the market, and as each requires different types of content that audiences respond best to. TMZ needed a video solution that allowed them to approach each platform differently while still reaching their audiences with the stories that interest them"