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BookIt achieves a 20% revenue increase by driving new traffic into the website using machine learning
janhavi
March 22, 2019
Summary:
BookIt achieves low bounce rate and higher time on site using curating specialized content featuring different destinations and deals for different customer segments. They use Google Analytics to measure impact of content and achieve higher personalisation. Since implementing Google Analytics they were able to attract 30% net new traffic to the site.
Problem:
BookIt is an online travel company specializing in all-inclusive vacations to the Caribbean and Mexico. They wanted to reach new users who hadn’t booked with them before.